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Product Introduction &

Roadmap Strategies

Briskwave has been selected to help vendors defining, launching, and improving their product management & marketing strategies;

  1. Marketing strategy: value proposition, differentiators, competitive analysis, pricing, business case
     

  2. Sales support: lead-findings, sales presentation, product brochures, white papers
     

  3. Product management: gate process, product roadmap, feature definition & bundling
     

  4. New product introduction: datasheet, lead customers, trial definition & management, training, professional services, support & maintenance agreement
     

  5. R&D process improvement: test strategy & environment, R&D documentation, patent program

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